Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ratio at which you report and send push notifications of black men being charged with crimes versus literally any other race gives me questions about who’s running the show
21 is my only go to station for news and weather. I also watch many TV shows. I like all of the weather and news staff people.
I liked the app better before the latest update. The weather portion of the previous app was so much more informative than this update. It might be streamlined but a lot of the information is lost. Not real happy.
21Alive News from WPTA and WISE delivers local news coverage of the Fort Wayne area, Northeast Indiana and Northwest Ohio. From local and national br...