Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jacob Parker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you’re using this for Scrabble where players agree on a specific dictionary, this application is no longer helpful. Nice try, but you broke an app that didn’t need fixing!
Money. Fresh. Sweet
I play with a group of 6 others. We play for fun and sociability rather than a contest. We don’t keep score and often help each other with words. Most of the group uses an official book for they don’t trust Za. I have demonstrated that every word in the book is in Za. I use Za and am able to quickly get a determination. Improvements: - since we are in US there is no need to show both SOWPDS and TWL06. This should be a selectable option to show either one or both visibly on screen. - there is LOTS of white space and the letters are very small especially on an iPhone. Larger letters for typing and yes/no. - definition should appear with the yes/no determination rather than a navigation option. - when keyboard appears cursor should automatically move to “Enter Word” instead of requiring touching this location before typing.
Checks if a word is the SCOWL 80 word list, and provides definitions for words