Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jacob Parker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Being able to measure small things quickly with this app is incredibly nice. Can’t say how accurate it is but when you just need a quick or visual reading, it’s great.
For a free app that does not collect any info, it is quite nice & useful. Can’t really complain about anything. (From Reddit)
Initially I was a little confused on how to use this but it works great after you figure out how to use this. The calipers are cool too
Calipers lets you take measurements when you're on the go. For the big things, there's 5 meter tape measure. Simply place your iPhone on a surface so...