Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jessie Rees Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The JOY JAR really brought joy to my daughter that was in the hospital. During a rough time. She really enjoyed the little toys and beanie. Keep up the great work and bringing joy to kids.
This app looks great and it has a really important message
This app updates often with videos from a family who knows what it’s like to go through cancer treatments. The messages from different athletes is also encouraging. We are thankful for the time the Rees family has put into making iNEGU work for so many of us during a difficult time.
iNEGU is inspired by twelve year old Jessie Rees and her mission to encourage every kid fighting cancer to NEVER EVER GIVE UP (aka: NEGU). iNEGU conne...