Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Standard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just because something says it’s the cheapest, doesn’t mean you should believe it, I found prices on this app to be higher than when I go to the hotel directly, look your not saving money if you don’t know how to really do it , and with this app, your not saving money, your just saving time , also use of this app means that you don’t get to use your Guest Rewards Card and Status your much better off going to your rewards reservation site signing up as a rewards member and saving money that way directly from the hotel and not via a 3rd party app. This is NOT a five star app !
The tax and fees I see often come out to over 50% of the total cost. Hotel fees in the areas I’m looking at are under 10%, so is that >40% really justified for finding us these “deals”?? Would rather just use Hotel Tonight, which has much more reasonable rates (closer to 15%). At least bake the fee into the advertised price on the menu. Getting excited about a $99 hotel room only to find out it’s really $160 is a bummer.
Great rates for day of travel. Not always easy to get your number one hotel pick, but there are enough hotels offered in the city so if your flexible your sure to get a great rate for an evening stay.
One Night is your app for last-minute bookings at a selection of handpicked hotels in major cities in the US and London. Starting at 12 pm daily, use...