Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Security Health Plan of Wisconsin, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Most functions don’t work. Virtual visit - nope Prescriptions - nada Claims - it has it’s moments. Some days you can see them, most not. Also, the time I did get the virtual visit to work I was connected to a NP, who just reads you webMD solutions back to you. You cannot get prescriptions submitted for sinus, ear infections, etc. If Anthem is offered in your area, go with them. Even if its a bit pricer policy I just use the app to pay the monthly premium view ID cards.
The app won’t let me login at all. It keeps saying “Opps, unable to login. Please verify your information & try again” I have put the same login info into the website & it worked just fine. It’s just annoying to have the app, when you have to use the website instead. What’s the point of the app?
I’d give this a zero if I could It won’t open a keyboard to allow me to login
For members of Security Health Plan, we have enhanced our mobile app to help you manage your health insurance – safely and securely. Our newly enhance...