Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Health Wizz, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While I am normally a smart guy, I cannot figure out how to get this app up and running.I’ve never felt this stupid in trying to use an app before.
App is not intuitive. So, I attempted to use the video tutorials which don’t work (I’d like to see a video on downloading my medical history before I actually attempt to have it all placed on my phone). I’m prompted to enter my email address, which was already done during registration/account creation, but there’s no additional field for an email address to be entered on the video tutorial page (you’re able to click on the screen and place the cursor around the page, though nothing actually shows on the screen when you type). I’m a healthcare Consultant, think the idea/vision of this app is a great idea and I was curious to see it in action. Unfortunately, I can’t get it to function at all.
Health Wizz is a mobile application platform that empowers individuals to take complete control of their health and their healthcare data. With Health...