Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗doapp, inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Moved in 2020 due to ailments but very happy and glad I can still keep in the news! It’s a wonderful feeling knowing that being born in Virginia I can still follow what’s going on. Thankyou very much for giving me an avenue to follow! Signed Turbo
This app is my go-to for news specific to NoVa. I rely on it for COVID stats and other important updates. That said, recently they started using a pop up ad that you have to cancel or swipe to get to the stories. Not cool! Remove the ads and it’s a 5 Star app. With the ad, it’s a 2 Star. It’s 2021! Everyone knows pop up ads are shady. I understand the need for ad revenue, but not that way. It’s really the lowest form of advertising.
I have been using this app for almost 2wks. It has been very useful and gives much needed info about your area. Please don’t change anything. Art Brown SFC(RET).
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