Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NBCUniversal Media, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I appreciate all of the information and details that go into the NBC Washington app, especially where the weather is concerned. The most recent update allows me to see the temperature and precipitation in real time, and the 10 day forecast is a big help. I do have one small suggestion to make: I customized my notifications to only receive certain news stories, and yet I still somehow receive notifications on breaking news and others that I specifically requested not to receive notifications from. If this in anyway can be changed to only have the selected news be the ones you selected the notifications for and not everything else that you didn’t want notifications for, that would be great. I love this app so much, and I highly recommend it!
This is app is easy to use and navigate as well as reliable information in terms of the weather. It is truly my “go to” if I didn’t catch the news in the morning or at night. The only improvements I see is an easy way to add locations and I wish I can see an estimated hr by hr for each day, not just the current day, to around the more likely times for precipitation. Of course, weather is never 100% predictable so I understand if the hr by hr is difficult to forecast in advance.
For some bizzarre reason i cant figure out the app asked me to allow it to use my location to login to Facebook!!! I repeatedly have said no to this but it keeps coming back on to my screen over the news & weather stories i am trying to read. I know these people who made the app are able to get on to Facebook in other ways so they really do need to check security for this! Its been going on for months now & i'm so mad about this i had to post this. Please NBCUNI fix this app!!! There are too many problems & bugs & glitches with it. i like it & i dont want to have to ditch it but i will delete it if this "allow NBC4 to login to Facebook allow or cancel?" continues i will delete the entire app! Besides it takes up too much space! There should be a different weather NBC4 weather app anyway! Its the weather thats the best part of the app! Also please update the location & timing too because rain & snow is always at my location long before it shows up on the tv & the App! Please fix all this!! Thanks!! Otherwise still a great app but get rid of news stories that are from 2011 & a long time back. Archive that stuff offline please. Thanks!
The NBC Washington app is your source for Washington, D.C. news, Storm Team4 weather, breaking alerts, live radar, traffic updates, local video and NB...