Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fat Free Apps - The Best Fun Games for All Kids, Girls, Boys Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Perfect for my 2 year old.
1 year old likes it. So went to pay for full version. Kept taking back to free version. Had enough...Now won't take us back to free version unless we write a review. Really!!!
Paid for app. Played with toddler son. Opened iPad this morning to play again and the app would only allow me the sample again. Keeps asking me to pay again. Won't purchase this program or others made by this product again
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