Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FGH UK · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good selection for all the family and save waiting in queue thank you
Despite tv ads trumpeting the app - it’s dreadful. Complete fail - can’t get beyond the welcome page. #fail. I’m not really surprised having used apps from some of this groups other brands & they’re pretty appalling too. A shame that such a big group of brands which must rely on on-line shoppers hasn’t done better with app reliability. The design of them is quite good. It’s the functionality that’s the issue. Went to visit their website instead, but that too isn’t working. Think they need a new IT/web & app team. Coz at the moment they appear to be using a bunch of 🤡
Brilliant app. Best I’ve ever used, quick,simple, very responsive.
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