Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FGH UK · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have tried over and over to sign into my account. Thought I must have got my password wrong so sent for change password link. Told me to follow instructions on a secure page. Well the link didn’t take me to any pay other than Curvissa home page. Can’t even delete my account because I can’t get into it. 😡
Deleted straight away because no landscape mode apparently. Very awkward having to use iPad in this orientation.
Great app for ordering, but not so great for managing accounts. No payment history, and seems to show payment as due even long after it’s been made. Most people like to keep track of their payments along with what is owed and this app is not fit for purpose.
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