Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WHYY, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Best in class local broadcasting. Also nice because when you bring up the app there’s not an additional, annoying “brought to you by” ad like every other NPR broadcaster app seems to have. I listen to and contribute to WHYY’s Mobile App even though I don’t live in the Philly market.
I have always used the app to listen to WHYY but the new listen app doesn’t work as well. The buffering takes forever and sometimes it doesn’t load at all but just keeps spinning on the support message which usually plays before the live show. I never had any trouble listening to the shows on the other app. Please look into this! I am missing my programs! Thanks.
As npr goes, it’s fine, but I wish that there would be more investigative journalism, which surely WHYY could find funders to support focused on Pennsylvania in Philadelphia in Pittsburgh, and also programs appealing to young Black people to bring in that demographic , and witch to my knowledge seems to becompletely not only ignored, but the demographics frankly totally unaware of what npr actually stands for, who have never tried to even find it because I’ve never heard of it
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