Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Star Publishing Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a newcomer to Tucson (from Chicago) I’m still looking for evidence of how Tucson is a “foodie haven”…even our James Beard award was given to a restaurant, wait for it, for it’s bread? What about their menu? This app - and other media regularly cite eateries that “we will miss”…because they’ve closed! Hate to bash but when other cities in Arizona seem to be flourishing, Tucson seems stuck in neutral. Why even our local newspaper features ‘then and now’ (black and white) pictures of Old Tucson? No private employer growth. Just quasi-government jobs at DMAFB, UofA and Raytheon. Squandering in The Sonora?
I enjoy reading all the activities in Tucson and the places to eat. Thank you for the information on #ThisIsTucson
Love this app! They shed light on and help keep me plugged in. A lot of times I think, “What can I do this weekend?” But then I open up the app and get some ideas of things to do and places and new food to try out.
We are your Tucson BFF — making sure you and your family don't miss out on the best things to do or best things to eat all over town. We get all the d...