Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve used the app for several years and find it easy to use & navigate. However, the actual content presented has become increasingly disappointing. Often, the ‘news’ presented is 2-3 days old and frequently there are articles that had already been published in previous editions. This supports my belief that Phoenix media is substandard overall (print & TV) when compared to other major markets. The media here does little in the way of deep dives into the nuances of what is occurring in our communities. They seem content to conveniently skim the surface.
I’m a subscriber for 40+ years to the Gazette & Republic and thoroughly enjoy the op eds of Montini, Goodykoontz, Roberts and way back to Royoko. And yes I do the daily puzzles and even give myself an old fashioned grade, quite a few A+++ on the crosswords (in lead pencil, tho). HOWEVER, over the years I don’t recall our POTUS being plastered all over the paper so frequently as Trump. I have developed a habit to cover his picture with my hand while reading content. Ergo, four stars in stead of five. He’s not MY president. And thanks for the educational pieces about Arizona, I keep on learning and sharing articles with the grandkids … both electronically and of that good old hard copy I get on Wednesday & Sunday. I’m one that still enjoys the tactile feel, same way I read books. Thanks for the years, and thanks for asking. /Jennifer Crandell, Gilbert
I love AZCentral as my go to source for local and state news. Having been a long time Arizona Republic subscriber I hope AZCentral can provide the financial support needed for the publishers to continue providing Arizona based news stories and articles. My only complaint is with the app is that too many links appear throughout articles so when when reading and scrolling through the article I inadvertently touch the links which immediately take me to another related story. Very annoying and not a problem with other app news feeds such as AP, NPR and Reuters. I would suggest fewer links in the stories and instead place them at the end of the article if the reader wants to delve further into background. Otherwise, keep up the good work AZCentral and let’s support local journalism.
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