Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Star Publishing Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When we decided to cancel our subscription due to rising costs we opted for the digital version and are very happy with the app. The page looks like the printed page, like being able to zoom in on photos and small print. Also easy to send articles to other digital devices ot send to printer. We want to support our local journalism and the digital version works best for us. Easy and portable on iPad- can read anywhere!
I’ve noticed in recent years that most journalists start their articles with a story. That can be misleading. It’s one example of the facts that may come after a lengthy and emotional beginning to the journalists presentation. I believe the facts should be presented first. We all enjoy a good story, but the who, what, where and when in broader context should come first. Otherwise an emotional single story may skew readers’ perception and turn away further consideration of a particular issue. Non biased presentation of the facts helps the reader to judge potentially biased emotional stories.
New to Tucson, we wanted to get an e-subscription to the Daily Star. The automated phone system sent us to Mumbai, where I went through the process of signing up. Five days later, still no access to the online version. I went to the automated phone system again, this time ending up speaking to someone in the Philippines, again no help. After five more days I finally spoke to someone in Tucson at a different department in the Daily Star. Bingo! Very helpful, got our e-subscription going. Really like the paper - but they need to bring the subscription process back to Arizona!!!!
An exact replica of the Arizona Daily Star newspaper, accessible online. The App is Free but requires an Electronic Edition subscription to view.