Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Mesa, Arizona · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
EDIT: Apparently there’s a new app called a Mesa City Link and that one works. This all should be removed from the App Store. When I launch the app it opens, but the little spinning icon never stops and I can use anything on the app. Fix it please.
It stopped working
Wasn’t expecting much from a city’s app, but I’m impressed with all the features and functionality and smoothness that I took the time out of my day to let other people know
Official application for the City of Mesa Arizona. Access to utility accounts, news, calendars, video city leadership and information about where you...