Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vertex Business Services LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can’t even login. Just gives you a loading screen for short amount of time and then goes back to the login page. App is completely broken. From a large company like this, it is embarrassing. Their app definitely reflects how much they care about their customers in many other aspects. Bad business practices, bad customer service, and a broken app. This is just the start with Epcor. One of the worst companies I have ever interacted with.
Epcor managed to take an app that worked fairly well and muck it all up a several months ago to where it’s easier just to drive down to the billing location and pay in person then try to deal with this baloney. Whoever designed this app needs to be fired. And it also amazes me that Epcor doesn’t seem to give a care because this app has been problematic for months and not one single update.
This app needs a better design review before release. When you try to log in or pay bill the entry attempts are garbled. It asks if you want to paste lD or password then doesn’t let you paste. Then when login fails it jumps to pay where they want to charge you for the luxury of paying them on line at their site. That doesn’t go smoothly either. I’ll try the app again sometime in the distant future to see if they develop some competent software. To start with it should allow face ID instead of making you type stuff in.
Access your account quickly and conveniently with EPCOR’s free mobile app. Pay your bill, manage your account, sign up for AutoPay or go green with pa...