Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BroadwayHD LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got a subscription last year and absolutely loved the wide range of musicals and ballets that were on the app/ website. When I went to look for something to watch last night I had been logged out and my password had to be changed. When I was finally able to log in the app was completely different! My favorites folder was empty and most of what I had favorited was no longer on the app, the selection is a lot smaller, and the app is more of a pain to use. I'm seriously reconsidering renewing next month unless something changes. $200 a year for what is currently available isn't worth it.
My husband gave me year subscription for Christmas last year, and I have watched some amazing shows. Though there isn’t a ton of content, I have LOVED and been so moved by some of what I have seen. Unfortunately, the app is horrible. It bumps ,me out again and again, which is a pain. Worse than that several times it has said I don’t have a subscription, when I do… so that ,means asking my husband ( since he bought it) to reach out and to get it working again. This last time we have gone back and forth with Customer Service, and have finally given up. I haven’t been able to get it to work in months, and some of this is my fault because I don’t stay on top of the problem…but it’s like life is too short for apps that don’t work. Also this is not device exclusive - it doesn’t play on my phone/iPad, on the tv, or on the computer. I’m not saying don’t buy this, but know that you are probably going to have to work to use it.
Before I ask my question, I’d like to say that the app has gone through some great improvements since I first downloaded it. However, I do have one question/critique: Will there be a future where we can download shows onto our mobile devices for offline use? It would be nice to be able to watch without Wi-Fi or using cellular data. A lot of other streaming platforms do it (Netflix, Prime, National Theatre @ Home, etc., Dropout). Is it something to do with union rules? As a Broadway lover, some clarity as to why would be much appreciated!
BroadwayHD is an online streaming service on a mission to promote and preserve live theatre, extending the reach of Broadway and Broadway caliber show...
| Name | Price | Type |
|---|---|---|
| Two-day Show Rental | $14.99 | One-time |
| Monthly subscription | $19.99 | Monthly |
| Monthly Subscription | $19.99 | Monthly |
| Annual subscription | $199.99 | Yearly |
| Annual Subscription | $199.99 | Yearly |