Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Church of Jesus Christ of Latter-day Saints · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the stream app and the possibilities. You should allow for a more personalized experience, for example if I could save a favorite, mark a future broadcast for an “up next” feature. I would like to create my own personalized experience within the app without having to download content and taking up storage space on my device. In addition, this personalized experience would be the same on any device. In addition, would love a “continue watching” feature. Meaning, I start watching a feature on one device in the morning, I can continue watching on a different device throughout the day.
I have tried to use this app since it replaced the Media app. I have tried, and it has failed me. It doesn’t do anything that I need that I can’t get from the gospel library app. The media app was so useful in preparing my primary lessons. The trimming, presentation, and playlist features were extremely helpful in putting together and teaching a seamless lesson. As it is currently, I have to go back and forth in one or more apps to find the downloaded content that I am unable to organize as I would like. This leads to lost time teaching the children who are watching me mess with my device. Also, the search features across the board with the lds apps and websites leave much to be desired. I usually end up using google search to find leaf me to what I am looking for on the lds site.
So shocking to no one, the church has put out yet another terrible app, and deleted the app that previously worked, not well, but better than this one. Not to worry though, because this app in no way represents the Church of Jesus Christ of Later day Saints. Rather it looks like some crummy app from some random person trying to make money off of Christians. At least this app does not cost anything. I keep waiting for commercials to show up on everything. Nevertheless, fortunately for all it is fiercely slow and arduous to navigate. Once I finally found the thing I wanted it took two minutes to spin up the conference talk. (This last conference.) I encourage you to start outsourcing the app creation. For some reason the church has little capacity to hire people with vision and creativity. Folks might say “but so many people use them.” To which I would respond ‘what other choice do we have?” This is strict terrible app.
View church broadcasts and videos on Gospel Stream. Gospel Stream is the official app for all broadcasts from The Church of Jesus Christ of Latter-da...