Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Nitzsche-Bell · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Kind of like flash cards for reviewing country information. Well laid out. Very quick. I was good on capitols and top-level domains. Need some work on flags though. I like that I can concentrate on all the countries or some of the countries. Or even the original U.N. countries. Let’s me build up to the larger categories.
Pub Quiz Prep: Countries is the first in a series designed to help you learn and review common Pub Quiz categories. Using available filters, you can c...