Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Standard Bank Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is very fast and easy to use. I couldn’t log into online banking but this app has made everything easy for me
I cannot be able to send cash to myself even though I’ve registered and logged in to the app. This is inconvenient as one can easily make a mistake and send to wrong number. The app doesn’t verify when you install it, it’s quite problematic, it has wasted my time and the customer care associates are of no help they just keep telling you to delete and reinstall the app which doesn’t help at all. For mobile banking services to work you need to develop a better app and make sure it suits client needs. I’m thinking of closing my accounts because of this inconvenience
The app still has glitches. I was unable to transact on PesaLink during the Christmas holidays. I called in to customer care at which point I was asked to delete the app and download it fresh. I went ahead and did so on the 02nd of January 2020 but PesaLink still does not go through. Both myself and the recipient have set up PesaLink on our accounts. I’m also having difficulty sending an RTGS from the mobile app. Very inconvenient!
Stanbic Bank mobile banking application is a simple, user-friendly, convenient and secure platform that enables you to access your bank account 24 hou...