Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Qi Zhang · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoy using the app, but it seems that there are WAY MORE dude than ladies which makes things quite difficult when you are a Hetero guy. Would like to interact with ladies more as I do spend my hard earned money on the app but I enjoy it for the most part. Programming is well done.. no lag.. pretty smooth operation for the most part.
Not that this app is perfect, it's similar to many others. And everything else that was previously said is true... guys registration as women (what's up with that?), and lots of people looking for money, etc... but if you give a 5 star rating, they say they'll give you more matches. So why not give it a try. Nothing to lose.
Interface isn't bad. Without premium, you can kind of browse and send winks to people, but not much else since someone has to message you first before you can get a conversation going. The main issue is that there just aren't very many people (esp. women) using this app. It's so scarce that it's tried to suggest to me women from NY to CA. I live nowhere near either of those states, but since there are barely any users, this is just the best the app can do. There's also the issue of the notifications. Now, I understand that without paying for premium I can't access certain features, such as seeing the list of users who viewed me. I'm ok with that. What I'm not ok with is it still displaying the number of people who've viewed me as if it's waiting for me to go check it out, even though I can't.
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