Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Clover Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve spent time on a few dating apps and decided to try Clover’s trial for their premium service (no messaging without it). Although I did get to message people and talked to a few at a slightly higher clip than other apps, it’s disappointing to know you have to pay just to communicate. Once you try premium you can refine your filters with categories like height, body time, ethnicity, drug and alcohol habits, etc. The filtering is great. However, once I set my filters I quickly got to the end of the results. I have since broadened my criteria and again, I’ve hit a wall. So in two days of having the trial that lets me set filters and message people, I have run out of results. The silver lining here is you may be able to check out the app in its entirely within the trial period and won’t have to worry about missing potential matches, because you will see the end of the line! Perhaps if you’re in a big city like LA or NY you will have better luck. Overall I am disappointed. I know Clover can’t control how many users they have but they can control what constitutes a premium service and I think they missed the mark here.
I would like to start and say I’m a tall fit above avg. looking male. I have been apart of this dating seen now for 18 months I have been on all of the sites. This is all my own opinion of course take it for what it’s worth. These sites are all about making money with fake profiles. I have been on here for only for 4 days or so but it’s the same old same old. As soon as you create a account ( not a membership account) you get hit with all these likes that are blurred out. Just like other sites they do this to get you to pay for a membership. Then as soon as you buy into there membership the people that liked you don’t match up with your profile requirements. And after you pay for the membership not only have I not had any more likes the ladies I swipe right on and sent a message to never come online. It’s well over 30 people. As this site does along with the other more popular sites they send fake profiles into your que but they never respond to your messages. I’m not sure who can give a positive review when this is so apparent what happens on these sites. Once again this is my opinion take it for what it’s worth.
Clover is set up a lot like many other dating Apps, and just like many other dating apps, Clover also wants you to pay up money to be noticed, see who’s seen your profile, and the biggest kick in the Balls, sending messages. No way am I going to spend $120 a year just so people won’t respond to me. There is a work around however. There is a dedicated section on your profile where you can post links to your other Social Media accounts like Twitter, Snapchat and Instagram. Now you at least have a chance to message someone free of charge...as long as the other party also posts their Social Media... if you’re gonna use the App, you must absolutely post your stuff on there just to communicate. Otherwise the App is COMPLETELY useless!
Clover is a fast growing live video social entertainment network. Watch live streams, live chat with people around the world, become a content creator...
| Name | Price | Type |
|---|---|---|
| Clover Premium (Monthly) | $9.99 | Monthly |
| Clover Premium (Weekly) | $9.99 | Weekly |
| Clover Premium (Weekly) | $14.99 | Weekly |
| Clover Premium (Weekly) | $14.99 | Weekly |
| Clover Premium (Weekly) | $14.99 | Weekly |
| Clover Premium (Weekly) | $19.99 | Weekly |
| Clover Premium (Weekly) | $19.99 | Weekly |
| Clover Premium (Monthly) | $19.99 | Monthly |
| Clover Premium (Monthly) | $29.99 | Monthly |
| Clover Premium (Annual) | $119.99 | Yearly |