Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WIENER LINIEN GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The issue that others brought up is still a problem. To buy a single use ticket (or any) there are 2 account sign ups, 2 confirmation emails, addresses and phone number adds etc. Then you choose ApplePay. Ridiculous. Simplify please! Just do app download and sign up with cell number, 1 text confirmation and then ApplePay or card. Done easy. Please fix this nonsense.
I'm traveling to Austria and needed to buy public transport tickets. I was able to register and buy 2, 7-day tickets for my spouse and I within 5 minutes using apple pay. The 72 hr and 7-day ticket is the same price so I'd just get that if you're here for 4.5 days or just 3+ days.
The app itself is relatively benign and usable, but when you try to purchase tickets for the first time, the number of steps required to do so is absurd in its complexity; several web pages must be visited, accounts need to be set up, forms must be filled out, all to take you back to the app to be able to use Apple Pay. It took about 15 minutes to complete the maze above, as numerous errors were encountered and slow sites. This ridiculous process needs to be simplified to just Apple Pay direct, or simply entering a card and billing address.
WienMobil: The city at your fingertips with a single app. The official app of Wiener Linien helps you to arrive at your destination quickly. For examp...