Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WienTourismus / Vienna Tourist Board · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A veritable treasure trove of information. Covers museums, architecture, events, walks, and more. You won’t be at a loss for things to do in Vienna with this app. Does not waste space with lodging and dining info. However, if you swipe through the Highlights section, you will be offered the opportunity to complete a survey, for which you will be rewarded with a “Viennese design classic” and a drawing for one of 5 cube clocks. But when you enter the survey, the prizes change to one of 3 watches. And after you complete the survey you find out that the drawing was December, 2024. Somebody isn’t keeping this app up-do-date!
Works fine, it is easy to use and it offer pictures from the places it suggests to visit. Plus, you can export or share suggestion to your mail, notes or other apps which makes it easier and fast the suggestions.
Very well designed: full of high quality (well written and up to date) content on what to do/ see in Vienna. Used it almost exclusively to plan my three days in Vienna and was very happy with my trip. Only CAVEAT is that is uses a lot of data if you’re using it to Eg follow a city walk (navigating the map, reading overviews of sites along the route, etc). It used up 2.5 GB on one day (I can see this in my eSIM settings), and I had to top up my data plan. Wish they had an offline function to be able reference basic things without using up so much data.
The official City Guide app can tell you everything about Vienna’s sights, from the Schönbrunn palace through the Prater to St. Stephen's Cathedral an...