Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗eBags, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is basically a really poor browser inside an app to navigate a website that looks and works better in Safari. Why does this exist? Your bags are my absolute favorite, I have five of them, but if I had been introduced to them via this app I would assume this terrible app reflects the quality of the product, which it does not. The existence of this app is worse for your business than no app at all, in my opinion. You should pull this app and either invest in a proper design or let customers use their phone browsers.
Registering your e-tag was simple and I suppose the concept is good enough if you have only one device. But you can only reference the tag from one device. I want to be able to get to my kids’ tags but can’t if they are also on their phone. Same on my tags between my own devices - and same account. You have to remember a GUID which is about 32 bytes long to move from one device to another or take time to call customer service. Not user-friendly at all!
If you have to replace your phone, you have to use the assigned ebags app ID from the old phone to restore your data onto the new phone. If you don't have the old app ID, you have to call ebags and provide all your tag numbers to cust svc to give to tech support to deactivate them from your old device so that you can reactivate them all over again on your new device. SUCH A WASTE OF TIME! There is nothing high tech or convenient about maintaining an app ID record for Etag users yet ebags fails to do it to make this process easier for customers. Pathetic.
From mountain tops to sidewalks, classrooms to boardrooms, eBags has your bag and travel goods. With our mobile app, eBags gives you even more ways t...