Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EL Hutton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like this app, I think it fills a gap the other kick counting apps do not meet. Other apps are great for doing your once a day kick counting tracker (ex: every day after dinner count how long to get to 10 kicks), this app is good for paying attention all day. It is important to pay attention to what your baby’s patterns are throughout the day, and this app allows you to do that and record it. If normally I feel my baby move 15-20 sessions per day, but one day I only feel 4 sessions, I would go to the hospital that day to be checked out. Better safe than sorry. I define a “session” as a movement that happens more than 15 minutes since the last session I recorded. I record one count per session. This app isn’t perfect but I’m glad to have it to fill that gap. I also recommend using another app for your once per day counting of a single session. Remember to talk to your doctor about your approach!
Kicks are supposed to measured by time. Most doctors want to know how long it takes until you feel 10 movements. This app lets you count the movements, but it doesn't record how long it took you to reach your number. It just keeps track of total movements per day, which is ridiculous. Who has time to sit around and count every movement in a day and night? What we really want to see is a ratio of movements to time, so that we can observe a pattern or a decrease in activity.
I have been using this app for a couple weeks and I like that you record a kick for a session instead of timing it. I don't want to sit around staring at my phone until baby moves. I just want to look back and see how many instances I felt her move each day! This app is perfect for me because I pop it open, hit the feet for a kick and hit save. Three clicks! Then it shows her average for the day and week and when she moves most often!! Unfortunately the past few mornings when I go to open it, it starts over like I've never used it and has completely wiped my data so I don't have any recorded information. 😔 It's not terrible since I know her average per day and this just helps my pregnancy brain each night to know she's moved. But it is frustrating.
Feeling your baby move is a sign they are well. If your baby’s movements change it may be a sign they are in distress and should be reported to a midw...