Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Which? Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wish I knew then what I know now from researching everything on Which? from finance to health product and home goods. Excellent consumer advice!
I downloaded this app as the reviews were good. All was fine until the app tried to log me into my Which? account. A pop-up window came up and completely froze the app. There was no way to close the pop-up and it did not respond to scrolling. I uninstalled the app and then reinstalled it. No joy. Eventually i rebooted the mobile and that fixed the problem. Overall a rather frustrating start but the app works well, once it works.
It’s a good app, but if you shortlist something you can’t see that on the web
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