Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Mississippi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is TERRIBLE . Been attempting to use it for a few weeks and it is SO bad. I was hoping to use it to get updates about Rebel football, but I have to wade through all the useless ads and keep getting redirected to the website, where I’m told to use the app! But the app keeps sending me to the website and the website keeps telling me to use the app. And the app keeps redirecting me to the website and the website keeps telling me to use the app …
You can’t buy tickets to games with the app. I can understand the app developer not wanting to engage in e-commerce, but when you tell me I have to go to another site to buy tickets, why don’t you provide a link to the website. Makes me wonder what value this app has. Another issue is receiving push notifications despite my saying I don’t want them.
Really nice and much better than the older version.
University of Mississippi, in partnership with SIDEARM Sports is excited to bring you the official Ole Miss Athletics app that is a must-have for fans...