Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wildflower Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
With the new software update for iPhones (14.0) this app stopped working. It’ll take forever to load the app and then it’ll be unusable once it does load. I’ll click on tracker and then try and click on diaper or feeding and the app will just froze. Please fix the app so it can work with the new software update on the iPhones.
While I did enjoy all the informational articles, I was really disappointed to find out that there is no way to indicate when you have a miscarriage and get articles related specifically to that. Basically I have to either reset and erase all the information on the app (which I found to be very difficult emotionally because I didn’t want to “erase” my baby three days after the miscarriage) or uninstall the app altogether. If you don’t reset or delete the app, it keeps notifying you of new milestones. No my baby didn’t just make it to 14 weeks but thanks for pouring more salt in this wound. The other app I have not only allowed me to indicate the miscarriage, it also allowed me to keep all the notes I had made during the first trimester about my little girl’s ultrasound exams and how I was doing. They also provided me with a few support groups my husband and I could reach out to if we wanted, something this app did not offer. So it’s great for information but terrible for actual patient support.
The app allows one touch call to my health plan maternity care team, which is great. I can set milestones I want to track, track my weight, create a list of things to talk to my doctor about. I love the videos that demonstrate baby's growth.
You have a little, nagging question at 3:00 a.m. Wouldn't it be great to talk to a nurse right away and get the answer? Turn to your Regence Pregnancy...