Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SnapPays Mobile, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was dismayed to have a paper bill sent by my medical provider have their website direct me to this app, which did not deliver deliver the simple and fast payment process promised. Instead, I was forced to type full details of myself and my bank account on the tiny touch screen of my phone instead of the keyboard of my computer as I first intended. Bad enough, but the truly mortifying experience was, after giving up all my personal information and banking access, the app attempted ab add-on hustle apart from the medical bill. In effect, an errant click made it to easy for the app developer to debit my bank account -I’m sure in perpetuity without some mystery puzzle unsubscribe process - from a dubious identity protection service. Now I have to worry if I touched the wrong part of mu screen, and to pay attention to my bank charges for months in the future die to the “free trial period” and when it might start surreptitiously taking money with the banking credentials I provided to pay a legitimate medical provider, not an internet cyber hustle. This is exactly the kind of cognitive loading that exploits those of us facing life-threatening illnesses do not need. It is abusive to commingle payments from medical providers with unrelated services. This should be illegal, these practices should fall under intense scrutiny by State Attorney Generals, and the app itself should be removed at once by Apple.
I paid a bill on the app, the money left my account but the biller can’t find my payment. I have sent countless emails 10 + asking for help with zero response. I get an automated response when I send the email that they have received my email and someone will be in touch soon. I have been waiting for a response for over 2 months. This app worked great for other bill payments but seems like when there’s an issue no one can help. Update…. Since writing this review I have still not received any communication from Papaya. Guess they take your money and then don’t care. My bill has gone to collections thanks to this app!!!!! So now have to pay double just so I don’t get in trouble. It’s a scam!!!
They read it! This app is normally great. I recently had some issues with getting in touch with customer service, but those have been resolved. Some suggestions that I feel would greatly help reduce customer confusion and aggravation: A) Within the app, list the help email so that customers can directly contact customer service if the automated ticket system is down. You could tell them what information should be included in the subject line and the email itself. B) Break down the “in progress” bill status into different categories. For example: - Verifying, part 1 (Verifying that the information on the bill is correct) - Transferring (Money from account to virtual card or check) - Verifying, part 2 (Verifying that the money is still owed) - Delivering This will help customers feel safer knowing how their money is being handled. C) Somewhere in the app, perhaps in the auto chat help area, explain the process of how the customer’s money is transferred from the account to the virtual card or check. D) In the same area, explain how refunds are dealt with. As well as the timing.
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