Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Microsoft Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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You ask me to review your app WHILE I AM TRYING to get in the door. Please do no ask me while I’m trying to check in or check out. There is too much stuff going on. Send me an email,I’ll review your app on my time. Also, perhaps instead of having 2 buttons for check in, or check out, have a “next” button, and use Che k in on the final screen. Finally, please allow my phone number to save on my screen. My last home number entry was 4 digits off because of the miniature size of your font. I cannot see what I’ve typed. My phone number doesn’t change daily, so that data point could be saved for each day.
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