Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Good Eggs, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good Eggs refuses to provide nutrition facts even when they’re available. They list the ingredients for people who have allergies which is great, but they do not photograph the nutrition label so people like me with medical conditions can’t easily determine what’s safe to consume (I have to monitor levels of various nutrient components). I have written to them a few times about this over the ~5 years I’ve been a customer and I always get the same response, “we don’t provide that now but maybe someday.” Because they could easily provide the info, it is a choice on their part not to, and I find this frustrating and not inclusive of people who need this information to make informed purchasing decisions. It seems like this would improve their business since a lot of the items they offer are off the beaten path, so nutrition facts help people decide if they want to try new products. Please prioritize including nutrition facts!
I was very excited to learn that Good Eggs started delivering to my area (Petaluma). I'm a fan from my days working in SF, and very much enjoy the selection and quality of products. It's a great option for high quality groceries, especially during this covid surge where I'm not comfortable going to the store. The app *looks* great. I love how it's organized, and the consistent product photography makes the whole experience feel premium and fun to shop. I also love that you can update your order after placing it, as I often add more items throughout the week. It takes the pressure off placing the order and makes me much less likely to abandon my cart. However, the app is way buggy. I'm hoping this is something they can get under control, because it can be frustrating at best and unusable at worst. For example, right now it's 10:40pm and I have until 11pm to add to my order, but it's telling me "We're sorry, no products were found." I'm also getting "unexpected fetch response status 500" when I try to view my basket. This is directly costing them money — and could also really turn off a first-time user. I'm a loyal user and will come back, but I would have spent more! I've also experienced bugs when selecting a delivery date, trying to view past orders, etc. To paraphrase the great Tyra Banks, I'm rooting for you, so I hope to see these issues worked out. Best of luck, Good Eggs team!
I’ve replaced my Blue Apron subscription with Good Eggs’ Weeknight Meal Kit, and in terms of ingredients, flavor, menu and dinner prep it is a major step up. However, the app could take some pointers from Blue Apron’s user experience on the app. On Good Eggs, the meals in your weekly kit are hard to find (requires several clicks through), and favorite recipes from the kit cannot be saved to your Favorites section. I realize this section might be meant for re-ordering items, but users (like me) may be using Good Eggs for more than just grocery shopping and could benefit from a user experience that also caters to folks who are looking for easy meal prep over grocery delivery. Overall, it’s a great alternative to Blue Apron but some customer experience elements could use a little work.
Califorinia's best groceries and meals delivered. Good Eggs brings you peak-quality, high-integrity food from your favorite local producers. With same...