Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cengage Learning · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am super disappointed with this app and content itself! Firstly, the whole thing that classes in colleges require students to buy this material, is outrageous! Students are forced to buy this online books ,but not only books, also the assignments included, which adds to the price! Well, ok, I guess that is the reality we live in , and we buy this books with fool access to not only book, but to the assignments as well, but apparently the access is only for 4 months!! So, it’s not even purchase, it’ s a rental!!!! Then, when you open the class , and read the book, the book is not formatted even! Grammar is not followed whatsoever! Hi can not even read and understand the text because of this poorly- poorly made material! I don’t even bring to the attention, that if this company- Cengage forcing colleges to switch to paperless books and provide the access online, supposedly, we live in digital time these days, but their app Cengage doesn’t even support the assignments on the iPad!!! So, what is point?! Why do i even bother to download the app, if this app doesn’t support any activity provided by the course! Very disappointed! Just because of this reason, i search for classes where material is not tight to this company in any way! Horrible experience!
Using Cengage’s e-reader, and accessing the associated “MindTap” materials is infuriating. It doesn’t have to be this way. Cengage: if you’re going to create an educational ecosystem and charge and arm and a leg for it, you better actually provide a decent product. This is unfortunately the worst experience I’ve had with an “eBook” to date. Their servers can’t handle the number of students using the service and recently had a massively inconvenient outage. Bookmarks and highlighted passages mysteriously vanish from the app, something that’s unforgivable when I’m trying to research. There’s no obvious way to identify page numbers or paragraph locations, so citing the book as a resource is almost impossible. The UI is unresponsive and occasionally crashes. I got prompted for the app to track my location—why would you need that, Cengage?! I’m taking every possible opportunity to complain about your terrible products. Let me buy the book as a PDF, load it in Acrobat, and stop wasting your engineering resources on gatekeeping knowledge. Your priorities are out of alignment with what students and teachers need, and I hope your shareholders are as ticked off as your users are. I don’t want your MindTap features, I don’t want your “flash cards,” I don’t want your app. Let me learn MY way and stop wasting resources in the pursuit of control. Put it on Kindle, give it to Openstax, let buyers get a PDF, I don’t care. Just stop this.
I am definitely speaking to my grad school professors about NOT using Cengage next semester if the app for iPad and iPhone doesn’t make some serious improvements. It’s a complete struggle and waste of my money and time. This app could definitely be improved. First, I downloaded on my iPhone. The description indicated you could read OR listen on the app. I see no way to listen. I also cannot rotate my phone to make the text bigger. The A icons at the top suggest you can change text size. That icon does absolutely nothing. I’d love to use this app, but some real improvements are needed. Second semester in a row and it hasn’t gotten any better. The app for my iPad rotates now with the new update but you still cant change text size and now wherever there are apostrophes or quotes, it leaves symbols. Makes it really hard to read. Also, at the bottom of some pages the words get cut of. The update was NOT an improvement. Please get someone to fix these issues. The cost of your digital rentals are insane for such few perks.
The Cengage Mobile app allows students and instructors to stay engaged with courses, in-class and out. For students, the app offers offline reading, g...