Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chegg, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was originally happy to find my books at the lowest price, but the hassle I have endured with this app makes me regret not forking over the extra money to get my books on a more reliable app. First off, whenever I try to read through one of my books, I can’t get through more than maybe 2 or 3 pages before I get the “It looks like you’re offline!” error message. I have tested my internet to make sure that it wasn’t that, I’ve used cellular data, and yet nothing seems to prevent this message from haunting me when I choose to study. To get the book to open again I have to exit out of the book and then re-open it, and if I was in the process of searching for something and/or attempting to go to the page I want through the search feature, I have to do it all over again! Yay! Second, logging into this app is an absolute nightmare because it doesn’t depend on anything in particular for it to log you in, it’s simply a matter of chance at this point. So now I am logged out and unable to log back in so that I can continue to study. Thanks Chegg, you guys are making my life as a college student annoyingly inconvenient!
Couple of features I’ve been absolutely disliking is that when the books are in landscape mode or split screen, they don’t format correctly, it zooms in and I can’t zoom it out even if I close the app and reopen it…it takes a few tries to format it into the correct position where I can actually read my pages. I also find that the page flips are really sensitive and can’t move across the page without flipping to next and there’s no settings to fix this. Another thing that was be cool is if there was a page search in the book itself where I can actually type in the page I want to go to instead of selecting the chapter>section from the left menu and flipping manually I usually write the page number in my notes for reference and I feel it’s a bit pointless not to have this feature in an ebook…otherwise it’s an OKAY app. Not the best eReader but it’ll do for now.
About a week ago I ordered 4 books on chegg to rent. The books were too expensive for me and I was fired for not being able to work as many hours because of college, so money is tight for me at the moment. I did some research and I found chegg. It was really helpful and I planned on using it for next semester as well. I’m not sure about this any more though because I had issues with 3 of the textbooks. My English textbook unfortunately came in a messed up box which was fine as long as the books were okay. Unfortunately only one of the books were okay while the other book had a bent cover and certain pages ripped. I went through the book to see if the passages I needed for the course were okay atleast but some of the pages were sticky inside and others were folded so reading the book alone is very uncomfortable and uneasy. My two ASL books I had issues with as well. One had parts of the cover torn and they both had none of the dvds included. I’m not sure if that’s how all the rental books are but had I known that I would have not rented them at all. I need those dvds and now I have to buy them elsewhere. The awkward part is that I recommended chegg to a friend of mine that was also fired for the same reason and I’m hoping he doesn’t go through the same thing. The ironic part is that the only book that was fine was the extra book I accidentally ordered.
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