Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cengage Learning · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this a lot for helping with my small tests and preparing for my exams and it has helped, however I keep hitting the large submit button for the test instead of the tiny next button at the bottom of the page, even just scrolling down will sometimes make me click it by accident and while I can get over it it’s still inconvenient. Another thing would be when you answer a question and open the explanation it just restates the question and the answer, but it doesn’t actually explain it. Like thanks I could tell that there are thousands of different types of bacteria that fall into two primary types seeing as how that was the answer. Putting the same thing in the explanation does not help. Doing the tests helps when I can actually finish them fully and get sufficient explanations for answers so I understand it. Considering I paid for both the actually cosmetology book and the tests on the app it just seems sloppy.
The app is great once you actually spend the 10 minutes it takes to log in every time you open the app and load the review and test questions. The functionality and engineering of it is the actual worst. If you are looking for an app to help you study for the state board test relatively fast and on-the-go then this isn’t it. Which, in my case, is the purpose for having the app at all. You also have to pay around $50 to actually have access the questions and practice tests. I feel like it’s a great app if you have the patience and are willing to spend the extra money, but honestly I know people who have passed their state board test with flying colors just by using the practice tests available on the PSI website. I honestly regret downloading and paying for it now that I know other options of equal or greater value are available.
It may vary by state, but I passed both of my exams using only this app! I did some additional research on certain topics of course, but it’s been 4 years since I graduated school for Esthetics. This app completely prepared me for almost every question I got on my test. I definitely recommend, it worked great for me!
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