Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pearson Education, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have had no overwhelming issues with the app, audio and reading both seem to work. However, to get this app to something I'd actually find useful, there are a few quality of life things that need to be fixed. (1) Highlighting - when highlighting text the pop up that lets you choose a color is poorly placed. More often than not, it pops up directly over what I intend to highlight. A better solution would be to have it always appear above my initial selection. (2) Notes export - when exporting notes, Revel truncates the note after around 150 characters. Anything after that does not get exported, which often makes note export to PDF useless. Removing the truncation from note export will make it a feature that can actually be used. (3) Sync across devices either takes too long or simply doesn’t work. Fixing this to operate like other digital textbook platforms would put this top of class.
I like the way the app is set up and everything, but sometimes the audio function does not want to play and you have to press the play button like ten times to get it to work — not the best for commuters. Another inconvenience is that sometimes it will read through the whole chapter, whereas other times the audio will stop after every page — again, very annoying when you’re driving or multitasking. Finally, I would like to see an assignments tab that clearly lists the writing assignments still left to do. Right now they are located sporadically at the bottom of the pages which makes it difficult to see what you need to get done, especially when listening to the audio. Please address these problems and this will be an excellent app!
The app is poorly organized and has very annoying tendencies. For instance, when I try to highlight a section of text, it for some reasons will automatically scroll to the very top of the page. I could stop it but when I released my finger it continued to scroll up. When it reaches the top of the page it just stays there. If I try to scroll down it will again scroll itself to the top by itself. I have to close the app to make it work again. I just need to highlight a simple definition but can’t, which makes my homework assignment take even longer. When I registered for a new course it refused to download. It would just show 0% and do nothing. Then it finally started to download after closing the app multiple times, but once it reached 100% it somehow went back to the little cloud icon and showed 0% again. It wouldn’t let me open the course either. I ended up just deleting the app and tried again and it finally worked. I’m a busy college student, I don’t have the time to try to get this stupid app to work properly so I can study and do my homework.
With the Revel app from Pearson, you can read, practice, and study anytime and anywhere—and set notifications so you never miss a due date again. The...