Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ONE Gas, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is extremely clunky; clicking payment buttons redirects you to a “provided by Captcha” or whatever screen and won’t let you proceed. Impossible to use, especially when attempting to set up auto-pay. I set up my payment info, it goes to the Captcha redirect, I click done to leave the white screen with tiny captcha logo, and it takes me back to my payment info screen. I click save and it repeats the process. I was never able to set up auto pay because of this. It’s not a captcha “bot test” because there is nothing to do to prove you’re human, it’s just an error.
Apparently as of the new year we are no longer able to pay by phone after hours and was forced to look up the mobile app to pay my bill on time. The moment I found the app, I saw the terrible reviews, started reading some and thought to myself “nope not worth even trying!” Until I saw one recent review that said the problem was fixed. I wanted to make my payment on time so I decided to give it a try! Glad I did, super easy and paid my bill with no problem! Hope the good reviews start to pile up so more people can use this great tool in bill payment!
App and website have this stupid banner every time you login lately racing about downloading the new app. And make sure to update so you don’t have payment issues. Well, we are still having payment issues guys. You need someone familiar with mobile sites to redo your web and app. Your customers can’t pay their bills!!! This is the ONLY service/bill that I’m unable to use quickly and easily on my phone. Get with the program guys...it’s 2018. Not 1998. This issue with making payments is that once you reach a certain step you aren’t able to scroll down to the buttons to “continue” with the payment steps. In the app I was able to figure out getting 90% of the way. But can’t get to the button to submit the payment due to a terrible design flaw. Same issue on the website and app alike.
You can use our app to make payments, view statements, manage or set up new service and much more.