Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adam Ware · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve liked this app for several years, and bought the (extremely affordable) full version almost immediately. To be completely honest, however, I didn’t really ‘get’ the visual/graphic choices, and usually just blacked out my screen right away. Tonight was such a sweet surprise. I love it. All of it. Even, or maybe especially, the sweet sleeping fox you’ve chosen as your mascot. I think I knew you’d do this at some point, and am really pleased and impressed. Time for bed.. shh.. 💤
I love this app and have been using it since it came out, but this most recent update is horrible. It got rid of all the extra sounds and cleared all my presets I had, presets I depended on for sleep nightly, and got rid of all the premium sounds I paid money into the app for. A huge disappointment, it’s so upsetting, I relied on this app nightly for sleep and now I’ll have to find another one.
With the new update, the “premium” soundtracks that I bought YEARS AGO now have a voice loop over them and the only way to get rid of it was to buy the packs /again/?! This is the third time this has happened, your dev team needs a way to keep track of who has already bought what because despite getting a popup saying my account was upgraded, I had to spend more money on something I already owned. Please refund me and fix this bug!!! The Sound of the month is great, just wish I could toggle settings or listen to past SOMs. Also wish the app remembered settings on sounds listened to daily like it used to. Otherwise, fantastic app. Can’t sleep without heavy rain
Infinite Storm gives you a constant storm to help you sleep, study, relax or provide you a way to hide your tinnitus and let you rest! We have been on...