Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pacers Basketball, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the Indiana Fever app hoping to keep up with my favorite team, but using it feels like I’m zoomed in 300% by accident. Every button, image, and block of text looks like it was designed for someone using a phone from across the room. Scrolling takes forever because only a few things fit on the screen at once. The homepage feels like one giant ad, and the menu items are so oversized it’s hard to even tell what’s important. It’s like they designed the app for a toddler with oven mitts on. I want to check scores, news, and the schedule quickly—but instead I’m constantly swiping past massive banners, oversized thumbnails, and text that feels like it’s yelling at me. Please scale things down. The Fever deserve a sleek, pro-level app—not a blown-up mess.
This app includes just about everything you want to know about connecting with Indiana Fever remotely and at games, with links to tickets, team, and news. A very nicely designed app with easy navigation. I especially like the game dates at the very top with how/where to watch remotely, as well push notifications of scores in almost real time.
The app changed and the font is huge and hard to navigate
The official mobile app of the Indiana Fever presented by Ascension St. Vincent is the best place to see what's happening with the team! Get real-time...