Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Indiana University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app helps me stay updated and tells me they’re future plans and schedules
I am so frustrated with this app. Constantly logged you out. You can’t save your password. Now it’s telling me my Safari browser is not supported, even though the message says Safari is one of the supported browsers! While I love the tickets being on this app, the lack of self service at the stadium and the Sports complex area make it difficult to access on game days! I’ve learned to transfer to my Apple wallet and take screenshots of my tickets before getting to the stadium. Because I know getting the app to work once you’re there is nearly impossible.
The answer is on the Full Site that you have to go to from “More” in the app. The additional links should be hot links available in the articles on the app. No reason in the world to have to go to the Full Site to see postgame quotes, notes, etc.
The official Indiana University Athletics app is a must-have for fans headed to campus or following the Hoosiers from afar. With interactive social me...