Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NC Lab · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very helpful Every year it gets better! 1st - use the user’s iOS settings for font sizing. At the very least allow manual scaling of fonts wherever possible. 2nd - Get rid of light grey fonts on white background. When used with small fonts, it is exceedingly difficult to read. 3rd - in general, users ought to be able to organize (not filter) by groupings: e.g., track, speaker, & room. The user ought to be able to select and add, either individually or wholly, items in the group. Keep making it better!
Better than IW2017... but Help menu doesn’t seem to go anywhere or do anything and I still cannot create a collaborative calendar to share with my colleagues. It would also be nice to see MBSE track with the WG schedules. I am coordinating a printout from registration with this calendar. Definitely appreciate the Notification section. Would love a link to email the event personnel from within the app!
The INCOSE Events app lets you browse times, locations, and descriptions for sessions, and special events and more information about the INCOSE intern...