Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Randy Ficker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love a free to play game that gives me something awesome for $5-10. I like supporting game developers who have made an enjoyable game. This is an enjoyable game. So when I got an offer in game for one multi-use and a couple of smaller temporary perks for $9.99, I jumped at it. I thought it would give me a “slot” for playing an extra map that was permanent, so I could always play two maps. But alas, that multi-use was only temporary and I wasted it on replaying the tutorial (about 2 minutes of gameplay and negligible overall progression). For $10, I’d expect that item to be permanent. I’m very disappointed and will not be spending any more money on this game. Until they fix this, I don’t think you should either.
I would recommend this mobile game above most others of its type
I love the Warzone app, but there’s plenty of time when I’m waiting on others to make their move. This is a fun game that takes thought and strategy, but is less difficult and easier to pick up. I’ve only played the single player parts of the game, so I can only speak to that. It obviously isn’t a “pay to win” game since it is single player, but there’s a lot of ways to speed things up with cash. I don’t mind though, the developer has to pay the bills somehow. There’s also a couple of free ways to watch ads for bonuses too. All in all I really love this app and would recommend it (and the original Warzone) to anyone.
Conquer the world while you sleep! War.app (previously known as Warzone) is an innovative incremental game that puts you in charge of an empire. As...
| Name | Price | Type |
|---|---|---|
| Day against Nuclear Tests | $2.99 | One-time |
| Mothers Day Bundle | $3.99 | One-time |
| 500 Coins | $5.99 | One-time |
| Idle Premium (Monthly) | $8.99 | Monthly |
| Spring Bundle | $9.99 | One-time |
| Summer Solstice Bundle | $9.99 | One-time |
| 1,000 Coins | $9.99 | One-time |
| Super Camp | $9.99 | One-time |
| 2,500 Coins | $23.99 | One-time |
| 10,000 Coins | $89.99 | One-time |