Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Identity Intelligence Group, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Me and my spouse were scammed while apartment hunting, this identity iq thing is part of what they had us sign up for. I canceled my membership immediately after getting what I needed for that person and it was a whole process— finding no way to cancel through app or online portal, sending emails to cancel and then getting weird spam calls from them to FINALLY cancel it. And that’s not even mentioning the multiple levels of marketing they try to push on you while CANCELING THE SUBSCRIPTION, incompetent customer service as they had to stop and ask someone else to figure out what to do— my partner had a hell of a time canceling his, y’all charged him for four months of absolutely no service or anything. You say you provide personal security but you didn’t even clock the scam his information was exposed to— it was the social security administration that reached out and told us his information was exposed and being used. Absolutely awful app and business, honestly I think it was IdentityIQ that leaked and sold his information.
Absolutely transparent about what you are doing with your credit.
I have been relatively satisfied with the app, would like to see an updated credit report and scores more often though
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