Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ice House America · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Based on the reviews I really had no hope here. needed bulk ice in the OKC metro & all I had was my card. App worked flawlessly, had 0 problems. People are really mad about having to make an account but if you plan on picking up ice again these are like the only machines in town so it’s not a bad thing to have your card info saved so you can just pull up the app & not have to do that whole process over again. All I did was press a button to dispense & it worked fine. Also in the reviews it said there was a .10 fee for using your card? That was not the case when I bought my ice today. Flat rate $3/16lb bag. No extra fees. Will be using the app again next time I need ice. Apple Pay would be cool if anyone is listening
I use Twice the Ice all of the time, & one day their card reader on one of their machines wasn’t working, & I didn’t have cash & while trying to find a bag of ice near me that wasn’t over $5, I somehow ended up on their website trying to find another location. ”Download the app & get a free bag of ice”… I thought, “this is how I get a bag of ice without having to pay an arm and a leg” so, I downloaded the app & created the account. But once I created the account, they never send you the “confirmation email” with the “link” that you are supposed to receive in order to receive the free bag of ice. They use the “free bag of ice” to farm downloads for their app, & to have people waste their time create accounts. I thought “okay, well that didn’t work but at least I can still earn a free bag of ice if I load 20 bucks onto my account” *I had noticed they had a rewards section on the app & that was my first reward that I could earn* So I loaded 20 bucks onto my account. I figured why not because I use their machines often. And it meant a free bag of ice today. BUT it turns out, that the 4 Twice the Ice machines in my general location, didn’t even accept the app, stating something along the lines of “This location doesn’t accept the app, but you can still use cash” blah blah blah. So now I’m just out of $20, no bag of ice at all, & I have less memory on my phone because of this useless app.
I tried to use this app in Marathon, FL at two locations. It barely worked at one and never worked at the other. I also tried it on Summerland Key, FL with the same disappointing result. When standing as close to the machine as possible, I get a “cannot vend” message telling me to move closer. When I look at where the app thinks I am it shows that I’m over 1/4 mile away. Google Maps showed a correct location as did Find My IPhone. Now I’m stuck with a balance on my account because there are no machine near where I live.
The ICE2U app will allow you to purchase ice within the app and earn reward points towards free ice at all participating Twice the Ice and Partner loc...