Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Institute of Clinical Excellence, INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love what ICE is doing with this app. It is a one stop shop for everything ICE related. Makes it very easy to get to material!
I love this app. It’s a great resource for physical therapists as you have access to the ICE community and their certified clinicians. Whether you want to take a course, get free resources, or ask questions in the community space, this app has it all. Highly recommend!
ICE courses go above and beyond all expectations of CEUs. Their content is immediately and easily applicable into practice within rehab and fitness settings, as well as your own lifestyle! Being able to specialize with multiple certification options is a bonus that helps you demonstrate to patients they’re in excellent care!
Become a part of PT Version 2.0 by learning to deliver world-class fitness forward, manual therapy skilled, and psychologically informed care for ever...