Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FBINC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t go to the next era…the point is from 3 to 4
There is no ability to have strategy (which is clearly the goal) when the upgrades have a cap and don’t help! There is no way to create enough defensive team to face the last guy.
Aside from having to grind relentlessly, the units move too slow and there’s no way to upgrade their health, armor, damage etc Closed my game and opened it up later to fine the gold I had was gone. This game needs a lot of work.
Journey Through Time: Lead Cavalry in the Medieval Age, Samurai in the Feudal Age, and futuristic Mechs in the Sci-Fi Age. Each era brings innovative...