Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Spinbot · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this game last week? and I just finished it today, interesting game and great concept. Graphics are amazing, similar to pixel games. Gameplay is smooth, different type of maps change up a bit. I best the entire game with just peasants.. nothing else every researched, bought or upgraded, so there’s that. No ads, noting overwhelming in the screen.. just great gameplay (I would buy an ad-free bundle if it was introduced in the future with new upgrades because it’s a great game).
First, I’m not a fan of the upgrade system. I’d rather upgrade each unit (attack, defense, health, movement speed, attack speed) Also not a fan of the choose a random upgrade while in battle. It’s fun to a point but unless the upgrades line up right you might not get the ones you need and fail. Level 3 with the skeleton warriors began to lag and drain battery. Way too many units on the field
Defend your base and survive the waves of attackers in "Mob Fortress", an exhilarating tower defense/roguelike game! Strategically summon and upgrade...