Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HSBC Global Services (UK) Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To start with, customer service is terrible. You wait at least 10-15 minutes on the phone to then speak to someone who is reading a script/instruction on the questions you ask. Majority aren’t English, which means, you struggle to understand them. I had two iPhones, one business and one personal, with 2 apps, and never had a problem for 10 months. This week, there was an issue with the app and I didn’t know so I deleted the app and try to login in again. However I forgot my password because I had Face ID and I never had to do password. After one hour on the phone they said I had to go to the branch which is half an hour away from my office. Once I get to the office another hour before I get sorted. I tried to go on the app the day after and I couldn’t go on my personal phone. I called them again, 12 minutes waiting, and finally their answer is I can only have the app on one device!!!! I said how come I had it for 10 months and I never had any issues??? Their answer was there must be something wrong!!!! I am a franchise and I have been told to use this kinetic!! However I used use LLOYDS BUSINESS BANKING for 12 years, with my previous business, and I have never experienced such a terrible customer support service!!!
Applied via the app, decision within minutes, account opened. Applied for overdraft, credit card and small business loan all within the app and successfully accepted. Perfect for a sole trader like me, does what it says on the tin. Mobile barber like me, I can take card payments through global payments which is offered by HSBC through the app. I have been banking with HSBC for my personal account and they have been good throughout. I just hope this business account is as good as the personal. Only downfall is that the customer service is only Mon to Fri 9-5 whereas my advance account has 24/7 customer service. Overall excellent, worth applying if you meet their criteria.
I think banking with HSBC which is behind Kinetic has a lot of added value, for instance cash withdrawals are much easier done competing to other digital banks. However, the app needs urgent improvement. Firstly, when I scroll down to the old transactions it shows same transaction listed 5 to 8 times!! This got me a little heart attack, only after downloading the statements I learnt the app has a bug. Also, it’s not easy to download ALL transactions for the whole financial year which is not very productive! Lastly, the system is only accessible via app not online banking which makes things more difficult for accounting. I use Smarty Software for our accounting which is not listed as a partner and make things difficult to provide for bookkeeping. But I hope the team will bring those improvements soon!
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